I’m Jacob Frecklington, a digital marketer specialising in local SEO and lead generation for trade and service businesses across Australia.
I got into SEO and web development early, building websites and running campaigns for local businesses while still finishing school. That hands-on start meant I learned what actually moves the needle for small operators. Not theory from a textbook, but real results from real campaigns. I’ve managed SEO and web projects for businesses across a range of industries, and that experience shaped how I approach every build.
At The Lead Gen Lab, I focus on building high-performing websites, managing local SEO strategy, and making sure the digital assets we create translate directly into leads and booked jobs for our clients. I’m driven by the same principle that sits behind everything we do here. If it doesn’t generate enquiries, it’s not doing its job.
Is Google shrinking how far your Maps listing reaches? In some markets it has been since late October 2026. What service businesses can do now.
Is AI-generated content bad for SEO? Google's 1 October 2026 update says check every fact before publishing. What it means for tradies using AI.
Honest guide to getting leads as a small Perth business in 2026. What works, what to skip, and how local businesses are filling their calendars.
Proven lead generation strategies for Australian tradies. Stop chasing jobs and start getting exclusive, high-quality leads in 2026.
See how WA Pro Fencing added $120K+ in revenue with exclusive leads, a 40% conversion rate, and zero ad spend through The Lead Gen Lab.
