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Websites For Roofers

Google5.0

Roofing Websites Built To Win More Jobs.

The Lead Gen Lab designs roofer websites for Australian roofing companies, built around repairs, restorations and re-roofs. Every page shows the work you do, the areas you cover and enough finished jobs to be believed.

Fast on a phone, and set up to show work nobody can see from the ground.

First draft in 14 days, most projects live in two to four weeks, and no lock-in contract.

Flat illustration of a roofer holding a sheet of roofing beside a browser window showing a roofing website with service tiles and a quote button.

14 days

to your first draft. Most projects are live in two to four weeks.

Quoted first

You see the full price and what is included, in writing, before anything is built.

No lock-in

contract. Hosting included or arranged separately, whichever suits.

The Leak And The Insurance Job

Roofing enquiries split by who is paying, and the two halves want completely different things from your website.

The leak

Storm damage, a leak in the ceiling, a few tiles off

It is raining and they want it stopped. They are ringing whoever answers, and they will take a temporary fix from the first roofer who can get there. Speed is the whole decision.

What they need from the site

  • Your phone number visible on every page without scrolling
  • Whether you do emergency and temporary repairs, said plainly
  • The suburbs you cover, so they know you are close enough
  • A page that loads quickly on mobile data in bad weather

The insurance job

A storm claim, an assessor's report, a scope to be approved

Someone else is paying and there is paperwork in the way. They are looking for a roofer who has dealt with insurers before, because a scope written wrong costs them weeks.

What they need from the site

  • That you do insurance work, on the page, not buried in a FAQ
  • Photographic reports and written scopes, and that you provide them
  • What the process looks like and who talks to the insurer
  • A form that captures the claim details rather than just a message

What Is Probably Wrong With Your Website

Most roofing websites are not badly designed. They are a gallery, a phone number and a paragraph, and they leave every real question unanswered.

  • The phone number

    Most roofing sites

    In the header, which is the wrong end of the page from the photos people came to look at.

    The one we build

    On a bar fixed to the bottom of the screen, so it is there while they are still scrolling the gallery.

  • Your services

    Most roofing sites

    One page covering repairs, restorations, re-roofs and gutters together.

    The one we build

    A page each, because a leak repair and a full re-roof are different searches, different prices and different customers.

  • Your photos

    Most roofing sites

    A dozen finished roofs from the footpath, in no particular order.

    The one we build

    Shot from the roof, grouped by job type, with the before beside the after.

  • Insurance work

    Most roofing sites

    Not mentioned, or one line in a FAQ.

    The one we build

    Its own page: what you provide, how the claim runs, and who deals with the insurer.

  • The quote form

    Most roofing sites

    Name, email and message only, so a leak and a full re-roof land in the same shape.

    The one we build

    Roof type, the problem, the suburb and whether it is a claim, so you can price it before you climb anything.

  • Speed on a phone

    Most roofing sites

    Heavy sliders that crawl on mobile data, which is what most people are on when a roof lets go.

    The one we build

    Built to load fast on a phone, which is where roofing searches happen, often outdoors in the rain.

They Are Built To Get Found

None of this counts for much if nobody finds the site. Below are Search Console screenshots from sites we have built, showing clicks and impressions over time.

Read the shape of the line rather than the numbers. A steady climb across service and suburb searches is what a roofing site should look like.

Google Search Console performance data for a client tradie website
Google Search Console performance data showing clicks and impressions growth
Google Search Console performance data for a service business website
Google Search Console performance data showing rising search visibility
Google Search Console performance data for a trade business website

Your Work Is Public And Nobody Can See It

A roof is the most visible thing a tradesperson builds and the one thing the owner will never look at. They are buying something they cannot inspect, on a house they own, for a lot of money.

That is why photography does more work on a roofing site than on any other trade site. These are the things that settle it.

  • Photos taken from the roof

    A shot from the footpath shows a roof that looks the same as it did before. The photo that sells a restoration is taken up there, close enough to see the ridge capping and the pointing.

  • Before beside after, on the same job

    Grouped by job type so someone with broken tiles sees a broken tile job. A gallery of finished roofs in no order proves you own a camera, not that you can fix theirs.

  • The report you hand over

    Photographs of what you found, what you did and what is left. It is what an insurer needs, and for an owner-paid job it is the reason they stop getting quotes.

  • Your licence and your insurance

    Roofing is height work on someone's house. Your builder registration or licence number, your public liability cover and your working at heights compliance, stated once and in plain words.

  • The materials and the warranty

    Which roofing systems you install and what warranty comes with them. Most people recognise the big names even if they know nothing about roofing, and the warranty is often the deciding question.

  • Reviews about the job, not the arrival

    A review about turning up on time does not help someone deciding on a full re-roof. We group reviews by the type of work so people read about jobs like theirs.

What Goes On A Roofing Website

Website design for roofers follows a structure. Here are the six parts that matter most on a roofing website, and what each one does.

  1. Under the hood

    Built so Google can read it

    Clean structure, proper headings, service and location markup, and fast loading. A roofing site lives or dies on it, and nothing you do later works without it.

  2. The top of the page

    A straight path for a leak

    Someone with water coming through a ceiling gets to your number and whether you do emergency repairs, without scrolling past your story and a gallery.

  3. Service pages

    Repairs, restorations and re-roofs, separately

    A leak repair and a full re-roof are different searches at very different prices. Each gets its own page, because one roofing services page cannot rank for both.

  4. Suburb pages

    A page for every suburb you cover

    Roofing searches almost always carry a suburb, and a storm hits some suburbs and not others. Every area you cover gets a page of its own naming the streets around it.

  5. The quote form

    A form that asks what you need to quote

    Roof type, the problem, the suburb and whether it is an insurance claim. Enough to price the job, and enough to know which enquiries need a same-day call back.

  6. The call bar

    A call bar that never leaves

    A bar fixed to the bottom of the screen on mobile, carrying your number wherever they scroll. When the ceiling is leaking, nothing else on the page matters.

Sites We Have Built

Recent websites we have built for roofers and other trades. Each was planned around the work that business wanted, then the areas it travels to.

5.0

on Google

What Our Clients Say

Want To Know What Yours Would Cost?

Tell us your services and the suburbs you work in, and we will come back with the structure and the price before anything starts.

How It Runs

Four steps, and the first one is the only one that needs much of your time.

  1. A short call

    We go through your services, your suburbs, and whether you take insurance work. Usually fifteen minutes.

  2. Structure and content

    We plan the pages and calls to action around how roofing customers search. You send us the photos and the details.

  3. Build and review

    We build the site and send it over for you to check. Changes are made before it goes live.

  4. Launch and hand over

    We connect your domain, check everything works and hand it over. Support after that is optional.

FAQs About Roofer Website Design

The photos carry more weight than on almost any other trade site, because the customer cannot see their own roof. A shot taken from the ground shows nothing. Photos taken up there, with the before beside the after and grouped by job type, are what sell a restoration.

The other difference is that someone else is often paying. Insurance work runs on reports and scopes, and roofers who take it need to say so on the page rather than leaving it in a FAQ.

Every site is quoted on what it actually needs: how many services you offer, how many suburbs you want covered, and what has to be built. You get the full price in writing before any work starts.

There is no lock-in contract. Ongoing services like support and hosting are quoted separately, so you can take them or leave them.

You get the first draft within 14 days. Most projects finish in two to four weeks, depending mostly on how quickly you can give feedback and get us photos.

If you do, yes, and on its own page rather than in a FAQ. It is a different customer with a different worry, and they are searching for someone who has handled a claim before.

Saying what you provide, a photographic report and a written scope, and who deals with the insurer is usually enough to win that enquiry outright.

That is when the site earns its keep, and it is also when it is most likely to fall over. It needs to load fast under a spike and put your number in front of people immediately.

It is also worth having a page for storm damage specifically, because that is what people type in the days afterwards, and a general repairs page will not turn up for it.

Usually yes, and they beat professional photos of somebody else's roof every time. What matters is that they are close enough to see the work and that the before and after are on the same job.

If you have nothing usable, we can start with what you have and build the gallery out as jobs come in. It is worth a habit of taking two photos on every roof.

Roofing searches almost always include a suburb, so the areas worth targeting get a real page each rather than a list of names in the footer. Which areas, and how many, is part of what we scope and quote before anything starts.

How many are included depends on the size of the site, and we work that out on the first call.

It is built so it can. The structure, the headings, the service and location pages and the loading speed are all right from the day it goes up.

When it ranks is another question, and it depends on your area, who you are up against and what happens after launch. Anyone promising you a position by a date is guessing.

It is the biggest single factor in local roofing search, and it sits beside the website rather than inside it. The two have to agree exactly on your name, address and phone, and the profile should point at real service pages instead of the homepage.

The site is built so that works. Whether we set the profile up as well is worth asking on the first call.

Yes. We connect the new site to your existing domain and email, or help you change them if you want to.

You tell us and it gets done. Phone number, a new service, updated hours, extra suburbs, all of it is covered.

Ongoing support is available if you want changes handled as a matter of course, and it is not compulsory. We go through how updates work on the first call.

Ready For A Roofing Website That Books Work?

Tell us your services and the suburbs you cover, and we will come back with what the site would include and what it would cost.

No obligation, and no lock-in contract if you go ahead.

  • First draft in 14 days and you see it before anything else is agreed.
  • One written price covering the whole build, given before we start.
  • Nothing to sign up to afterwards. Support and hosting stay optional.

Would rather just talk it through?

1300 684 885
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