About The Lead Gen Lab
Our Philosophy
At The Lead Gen Lab, everything comes back to results.
We believe that marketing should be simple. You put money in, and you get returns that actually grow your business. Too many small businesses waste time and money on marketing that sounds good but never fully delivers.
Our approach is different. We focus on simplicity, transparency, and real outcomes. Every decision, campaign, and strategy I build is designed to help local businesses get consistent, high-quality leads that turn into proper, booked jobs. No confusing reports or empty promises, just results you can see and measure.
Meet The Lead Gen Lab Team
Results come from strong fundamentals and consistent execution. Meet the specialists building and optimising lead generation campaigns across Australia.
Brad Russell
Search Engine Optimisation Director
Brad is an award-winning SEO strategist and co-founder of Digital Hitmen, known for building search-driven growth engines that deliver measurable revenue. Since 2009, he has scaled multiple online businesses and led high-performing teams across strategy and delivery. At The Lead Gen Lab, Brad architects technical SEO foundations, content systems, and conversion optimisation that help sites rank and convert consistently. His work includes scaling Kitchen Warehouse and building ventures such as Online Flooring Store for clients, from strategy through to execution.
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Levi Saunders
Client Partnerships Director
Levi is a digital marketer who blends Local SEO, content strategy, and client relationship to build performance-based campaigns that drive consistent enquiry growth. He has worked closely with trade and home service businesses to translate real-world expertise into websites that rank and convert. Levi is recognised for content-led SEO, including a Semrush Search Awards Australia 2023 Best Blog win for Online Flooring Store. At The Lead Gen Lab, he leads partner onboarding, messaging, and optimisation to maximise booked jobs, with a strong focus on outcomes.
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Jacob Frecklington
Growth and Performance Director
Jacob is a lead generation specialist, focused on turning web traffic into consistent enquiries for Australian service businesses. He leads campaign build, tracking, and conversion optimisation across websites, paid media, and automations, ensuring every lead is captured and followed up properly. Jacob works closely with partners to sharpen messaging, lift conversion rates, and improve response speed from first contact to booked job. His approach is practical and performance-led, built around repeatable lead systems that scale across niches and locations.
Read articles by JacobTypes Of Businesses
We Work With
We partner with local service businesses that are keen to grow through a steady flow of high-quality leads. Whether you're a solo tradie or a team of ten, if your business serves a local area, we can help.
Work With Us
Plumbers
Get calls from homeowners needing fast, reliable plumbing help.
Electricians
Attract local customers who need safe, efficient electrical work.
Fencers
Fill your schedule with fence installs, repairs, and replacements.
Concreters
Get more work from property owners seeking reliable concrete services.
Earthworks
Connect with customers needing expert site prep and earthmoving.
Removalists
Receive enquiries from people ready to move homes or offices.
Roofers
Help homeowners looking for quality roofing repairs or installs.
Demolition
Bring in targeted leads for safe, professional demolition jobs.
We also work with all other local service-based businesses. If you offer a service and want more leads, we can help.
What We Actually Do
We build lean local websites that bring leads.
At The Lead Gen Lab, we build fast, high-converting mini websites tailored to a specific local area. Then, we get them ranking on Google or running ads so they show up right when your ideal customers are searching for your service.
- You don't need to lift a finger. We handle the website, targeting, tracking and lead delivery from start to finish.
- We specialise in helping tradies and service businesses grow through our lead generation system. Consistent enquiries, quality leads, and measurable results, that's what we deliver.
- Ready to start generating consistent, high-quality leads? Contact us today and apply for the Lead Launch Program to see real results.