Research

Most marketing advice is passed around until nobody remembers who measured it. This category is the opposite. Everything here is a study we ran ourselves, on Australian searches, with the sample size and the method written down so you can argue with it.

You will find what we tested, what the numbers actually said, and where the result went against what we expected. When a finding changes how we build, we say so. When a study is too small to settle a question, we say that too, because a number without its method is just a stronger way of guessing.