5.0The Lead Gen Lab designs plumber websites for Australian plumbing and gas businesses, built around your services and your suburbs. Every page makes it clear what you do, where you work, and why someone should call you.
Fast on a phone, laid out the way people search for a plumber, and set up so enquiries actually come through.
First draft in 14 days, most projects live in two to four weeks, and no lock-in contract.
14 days
to your first draft. Most projects are live in two to four weeks.
Quoted first
You see the full price and what is included, in writing, before anything is built.
No lock-in
contract. Hosting included or arranged separately, whichever suits.
Urgent work and planned work come from very different people, and most plumbing sites are only built for one of them.
Urgent work
Burst pipes, blocked drains, no hot water
They are on a phone and they want to ring someone now. They will not read your about page. They need your number, and a reason to believe you will turn up.
What they need from the site
Planned work
Bathrooms, hot water replacement, renovations
They are not in a hurry and they are comparing a few plumbers. These jobs are worth far more than a call-out, and they are won on trust rather than speed.
What they need from the site
Most plumber websites are not badly designed. They are just built to describe the business rather than to get an enquiry.
The phone number
In the header, so someone standing over a burst pipe has to scroll back up to find it.
Fixed to the bottom of the screen, one tap from anywhere on the site.
Your services
One page listing everything you do, from tap washers to full bathrooms.
A page each for blocked drains, hot water, burst pipes, gas and renovations, because that is how people search.
The areas you cover
A list of suburb names in the footer.
Real pages for the areas we agree to target, not a list of names in a footer.
The quote form
Name, email and message only, so a blocked drain and a full bathroom arrive looking identical.
Job type, suburb and whether it is urgent, so you can price it before you pick up the phone.
After hours
Buried in a FAQ, or not mentioned at all.
Your call-out costs and after-hours availability stated where people will see them.
Speed on a phone
A slideshow above the fold, loading while the caller decides whether to try the next plumber.
Built to load fast on a phone, which is where most plumbing searches happen.
Plumbing website design is only worth anything if people find the site. These are Search Console screenshots from sites we have built, showing clicks and impressions over time.
What matters is the trend rather than the totals. Steady growth on service and suburb searches is what a trade site should do.
Most of a plumber's work ends up hidden behind a wall or under a floor, so there is not much to show in a gallery. A landscaper or a carpenter can rely on photos, and you cannot.
That means trust has to come from somewhere else on the page. These are the things that do it.
Plumbing and gas work is licensed, so showing your licence number proves you are legitimate. Plenty of customers check it before letting someone in.
A review about turning up on time does not help someone deciding on a bathroom. We group reviews by the type of work so people read about jobs like theirs.
Most people recognise the major brands even if they know nothing about plumbing. Listing the ones you install shows a job like theirs is routine for you.
Your call-out fee, whether it comes off the job, and how you quote. Answering these on the page means people do not have to ring around to find out.
Your van, your team, work in progress, or an old unit beside the new one. Real photos of your own business work better than stock images, even simple ones.
Your public liability cover and how long you have been operating, stated in one place. It is a small detail, and the sort of thing a careful customer looks for.
Website design for plumbers follows a structure. Here are the six parts that matter most on a plumbing website, and what each one does.
Clean structure, proper headings, service and location markup, and fast loading. This will not rank the week it launches, but nothing ranks later without it.
Someone with an urgent job gets straight to your number and your call-out details, without scrolling past your story, your values and your gallery.
Blocked drains, hot water, burst pipes and gas fitting each get their own page. People search for their problem, and one page cannot rank for all of them.
Plumbing searches almost always include a suburb. Each area you work in gets its own page naming the suburbs around it, so you show up nearby.
Job type, suburb, and whether the work is urgent. Enough detail to quote from, and enough to filter out enquiries that were never going to book.
Fixed to the bottom of the screen on mobile, so your number is one tap away from anywhere on the site. When enquiries are urgent, nothing matters more.
Recent websites we have built for plumbers and other trades. Each one is built around the services that business offers and the areas it covers.
5.0
on Google
Tell us your services and the suburbs you work in, and we will come back with the structure and the price before anything starts.
Four steps, and the first one is the only one that needs much of your time.
Two things. Most of a plumber's work is invisible once it is finished, so the site cannot lean on a gallery the way a landscaper's can. And the same site has to serve someone with a burst pipe and someone planning a bathroom, who want opposite things.
Plumber website design starts from that. The services people actually search for, the suburbs you cover, and a clear route to your number from anywhere on the site.
Every site is quoted on what it actually needs: how many services you offer, how many suburbs you want covered, and what has to be built. You get the full price in writing before any work starts.
There is no lock-in contract. Ongoing services like support and hosting are quoted separately, so you can take them or leave them.
You get the first draft within 14 days. Most projects finish in two to four weeks, depending mostly on how quickly you can give feedback.
No, and it is normal in plumbing. Most finished work is hidden, so there is not much to photograph.
The site builds trust through your licence, your reviews, the brands you install and how you handle a job, rather than through a gallery. Photos of your van, your team or work in progress help, but they are not essential.
Yes, and it is the main thing the layout is built around. Urgent visitors get straight to your number and your call-out details. People planning a job get the detail, the pricing guidance and the proof they need to compare you.
Plumbing searches almost always include a suburb, so the areas worth targeting get a real page each rather than a list of names in the footer. Which areas, and how many, is part of what we scope and quote before anything starts.
How many are included depends on the size of the site, and we work that out on the first call.
It is built so it can. Clean structure, proper headings, service and location pages, and fast loading are all in place from launch.
How quickly it ranks depends on your area, your competition and what happens after launch. Nobody can promise you a position by a certain date.
Not immediately. Search visibility builds over months, and how quickly depends on your area, your competition and what you do after launch.
What does change straight away is what happens to the people already finding you. If they are landing on something slow, or something that hides your number, that is fixed from day one.
Plumbing work moves with the seasons. Hot water and burst pipes are busier in winter, blocked drains and renovations in the warmer months, and the site has pages for both.
That means you stay visible whichever season it is, rather than relying on one page to cover everything.
It is the biggest single factor in local plumbing search, and it works alongside the website rather than being part of it. Your name, address and phone need to match exactly, and your profile should link to real service pages rather than just the homepage.
The site is built so that works properly. Ask us on the first call whether we can set the profile up as well.
Yes. We connect the new site to your existing domain and email, or help you change them if you want to.
You tell us and it gets done. Phone number, a new service, updated hours, extra suburbs, all of it is covered.
Ongoing support is available if you want changes handled as a matter of course, and it is not compulsory. We go through how updates work on the first call.
Yes. We work with sole traders, owner-operators and larger plumbing businesses. The structure is the same, only the size of the site changes.
Your services, the areas you cover, your licence details, your contact information, and any branding or photos you already have. If you do not have branding, we work with what you have.
Tell us your services and the suburbs you cover, and we will come back with what the site would include and what it would cost.
No obligation, and no lock-in contract if you go ahead.
Would rather just talk it through?
1300 684 885
