How WA Pro Fencing Added $120K+ in Revenue With Exclusive Leads
Nathan Henry was relying on word of mouth and small builder contracts to keep his fencing business busy. We built him a dedicated lead generation system, and the phone hasn’t stopped since.
The Client
Nathan Henry runs WA Pro Fencing & Gates, a Perth-based fencing company that handles everything from Colorbond installations to licensed asbestos fence, shed, and eave removal. With a Class B asbestos licence and a crew of six, his team runs three to four trucks across Perth’s metro area on any given day.
Before working with us, the bulk of Nathan’s jobs came through word of mouth referrals and small contracts from builders. He’d previously tried a non-exclusive, pay-per-lead trade directory service. While it generated enquiries for a period, the leads were shared with other contractors, he was paying for work he couldn’t get to, and when calls went unanswered, it started hurting his reputation. He pulled the plug.
The Challenge
Nathan wasn’t short on work. His contract housing jobs kept the team busy. But the problem with word of mouth and builder referrals is that you can’t control the volume, the timing, or the type of work coming through. Some weeks were flat out, others were quiet. And there was no system behind any of it.
On top of that, the asbestos removal industry in Perth had been through a major shift. WorkSafe tightened regulations, many operators lost their licences or stopped renewing them, and a number of contractors ditched asbestos work altogether. That created a gap in the market, but Nathan had no digital presence to capture the demand.
Before vs After
| ❌ Before | ✅ After |
|---|---|
| ❌ Relied on word of mouth and builder contracts | ✅ Dedicated lead gen system driving daily enquiries |
| ❌ No online presence for asbestos removal | ✅ Ranking website built around high-intent keywords |
| ❌ Unpredictable lead flow, feast or famine | ✅ Consistent phone calls and form submissions weekly |
| ❌ Non-exclusive pay-per-lead directory led to wasted spend and missed calls | ✅ Exclusive leads, only Nathan receives the enquiry |
| ❌ No system to capture growing demand from regulation changes | ✅ Positioned as a go-to licensed asbestos removal provider in Perth |
What We Built
We built Nathan a dedicated lead generation website targeting homeowners and property managers in Perth searching for asbestos fence removal services. The site was designed to rank for high-intent keywords, the kind of searches people make when they’ve already decided they need the job done and they’re looking for someone to do it.
Every lead generated through the system goes exclusively to Nathan. No shared leads, no bidding wars with three other fencing contractors. When someone calls or fills out a form, it goes straight to his phone.
Nathan’s Journey
STEP 1
We Spotted the Opportunity
We identified a gap in Perth’s asbestos fence removal market. High search demand, limited legitimate competition, and a growing number of homeowners searching for licensed providers. So we built a dedicated lead generation website designed to rank for those high-intent searches and convert visitors into genuine enquiries.
STEP 2
We Found the Right Partner
We reached out to Nathan as a licensed, insured operator who was the perfect fit for the niche. He came on board through our Trial Program to test the system with zero risk and zero upfront cost.
STEP 3
The Leads Started Flowing
Within the trial period, Nathan was receiving real phone calls and form enquiries from homeowners actively looking for asbestos removal in Perth. Every lead went exclusively to him, no sharing, no competing with other contractors.
STEP 4
Trial to Lead Launch Program
Nathan saw the results first-hand and moved into the full Lead Launch Program. Since then, his lead volume and revenue have continued to grow month on month, with daily enquiries coming through and no advertising spend on his end.
Why Exclusivity Matters
Most lead generation services sell the same enquiry to multiple providers, forcing you to compete on price and speed. Our system is different. Every lead is exclusive to Nathan’s business. He’s the only person who receives the call. That’s why his conversion rate sits around 40%, significantly higher than the industry average for shared lead platforms.
The Results
Since partnering with The Lead Gen Lab, Nathan’s seen a significant and measurable impact on his business.
$120K+ in additional revenue generated directly from leads delivered through our system.
Lead volume growing monthly. Enquiries continue to increase month on month as the system gains traction.
~40% conversion rate. Roughly 4 in every 10 leads convert into a booked and completed job, well above the industry average.
Daily enquiries. Phone calls and form submissions coming through every day. Nathan’s team doesn’t need to advertise at all.
About half of the leads that come through also want new Colorbond fencing installed alongside the asbestos removal, effectively doubling the job value on many enquiries. This wasn’t something we planned for, but it’s become one of the biggest revenue drivers from the system.
Before we started receiving these leads, we just worked off word of mouth and small contracts from builders. Since then, our bottom line has gone up about $120,000, and it’s increasing every month. Phone calls and emails come through every day. We would highly recommend other trades to jump on. The system is built exclusively for your business. You’re not competing with other companies. All the leads go straight to you, and we convert about 40% of them into jobs straight away. It’s very worth it. Nathan Henry, Owner of WA Pro Fencing & Gates
Why This Works for Trades Like Nathan
Nathan’s situation is one we see constantly across the trades industry. Good operators doing solid work, but relying entirely on word of mouth or outdated directories to bring in new jobs. The problem isn’t the quality of the work, it’s the lack of a system behind the lead flow.
What made this partnership work comes down to three things. First, Nathan’s a licensed, insured operator doing genuinely good work, the kind of business you want to put in front of customers. Second, asbestos removal in Perth has strong search demand and limited competition from legitimate providers, which gave us a real opportunity to own the space. And third, Nathan was willing to back the process. He answers his phone, responds to leads quickly, and follows up properly. No system works if the person on the other end doesn’t pick up.
The result is a business that no longer relies on chance. Nathan’s calendar fills itself, and the enquiries keep growing, without him spending a cent on advertising or a minute managing marketing.
Want Results Like Nathan’s?
We build exclusive lead generation systems for trades and service businesses across Australia. If you’re relying on word of mouth and want a more predictable pipeline, apply for the Trial Program and see what our system can do for your business.
Want Results Like Nathan's?
We build exclusive lead generation systems for trades and service businesses across Australia. If you want a steady pipeline of genuine enquiries sent only to you, let's talk.