The Lead Gen Lab logo

Roofing Leads

Google5.0

Lead Generation For Roofers

Two very different people go looking for a roofer. One has water coming through the ceiling tonight and wants a phone answered. The other has been staring at a tired roof for six months and is finally getting prices. We build the roofing lead generation system that catches both, tells you which one has landed, and sends it to your business alone.

Exclusive leads for roofing companies. No shared enquiries. No lock-in contracts.

Illustration of a roofer receiving an exclusive roofing lead on his phone in front of a newly restored tile roof
New roofing leadSent to your business only

100%

exclusive enquiries, sent to your business alone

4-6

leads guaranteed during the trial program

$300

one-time trial setup, no lock-in contract

The Roofing Work We Generate Leads For

Somebody typing roof leak at nine on a wet night is not searching the same way as somebody typing roof restoration cost on a Sunday afternoon. Different words, different urgency, different pages. We target them separately so you can tell them apart the second the enquiry lands.

  • Roofer sealing a leaking section of tile roof during a repair

    Roof Leaks And Emergency Repairs

    The enquiry that arrives with water already inside. Searched at odd hours and almost always during or straight after rain.

  • Tile roof part way through a restoration, half cleaned and half recoated

    Roof Restorations

    Cleaning, repointing, rebedding and recoating. This one is a considered purchase, so the enquiry usually arrives while they are collecting prices.

  • New metal roof sheets being installed over a stripped house frame

    Re-Roofing And Full Replacements

    Tile to metal conversions and full replacements. The longest run there is from first search to signed job, so people compare for a while before they enquire.

  • Newly installed Colorbond metal roof on a modern home

    Metal And Colorbond Roofing

    People search for Colorbond by name rather than by problem. That makes it straightforward to be found for and easy to miss if nobody targets it.

  • New guttering and downpipe being fitted along the edge of a roof

    Gutters, Fascia And Downpipes

    Replacement guttering, downpipes and fascia. Often the first thing a homeowner rings about, and often attached to a bigger roof problem.

  • Storm damaged roof with broken tiles and a temporary tarp fitted

    Storm Damage And Insurance Work

    Lifted sheets, broken tiles and emergency tarping after a blow. Search volume for this arrives in bursts and disappears again within days.

You Decide What A Roofing Lead Contains

The hardest part of a roofing enquiry is knowing what you have just been sent. A name and a suburb reads the same whether it is a two hundred dollar leak or a full re-roof, and you find out which after you have already rung back and driven out.

So we build the enquiry form to sort that out before it reaches you. Urgency, roof type, whether there is water coming in, whether an insurer is involved. If you want all of it, we ask for all of it. If you would rather keep the form short so more people finish it and sort the rest out on the phone, we build it that way instead. It is your form and it changes whenever you want it to.

  • Sent through the second it lands, which matters most on the leaks where the first roofer to answer usually gets the job
  • Delivered only to your business, never sold on to the other roofers in your area
  • Filtered to the suburbs and the kinds of roof work you want, and changed the day that changes

Your enquiry form

Yours only
Name and mobile
Direct contact, not a masked number
Suburb and street
So you can judge the trip before you ring back
Type of enquiry
Leak, restoration, re-roof, guttering or storm damage
Urgency
Water coming in now, this week, or still getting prices
Roof material
Tile, metal, Colorbond, or not sure
Photo upload
Optional, and on a roof it usually answers half the questions
Insurance
Going through an insurer, paying themselves, or unsure
Job notes
Free text for storeys, pitch, access and anything unusual

Examples of what we can ask for. The form is built per business, so we add the fields you want and leave out the ones you do not.

What One Roofing Lead Is Actually Worth

Roofing is awkward to average because a leak call and a full replacement sit a long way apart. Put your own blended figures in below and work out what a single exclusive enquiry is genuinely worth to you before you decide anything.

  1. Your average roofing job

    Say $4,500

    A restoration sits well above a leak repair and well below a re-roof. Use your own blended average across the lot.

  2. Your quote-to-job rate

    Say 1 in 3

    Use your own figure. Worth checking it separately for repairs and for restorations, because they rarely behave the same.

  3. So each lead is worth

    About $1,500

    Before a cent of advertising, and before the gutters or the second roof they mention while you are up there.

That is the number that decides whether lead generation makes sense for you, not the price of a lead. Our calculator runs it against your own figures in about thirty seconds.

Lead Value Calculator

We Take The Risk Off The Front End

You have almost certainly been sold leads before and paid for the privilege of finding out they were rubbish. This is arranged the other way round. Before you commit to anything ongoing, here is what we put up.

  • Leads Guaranteed, Not Promised

    The trial carries a guaranteed number of exclusive enquiries. If they do not arrive, that is ours to wear, not yours to pay for.

  • One Roofer Per Area

    We work with a single roofing business in a market. That is the whole reason nothing gets split, and the reason we check your area is even open before either of us spends more time on it.

  • $300, And Nothing Locked In

    A one-time trial setup, no contract and no ongoing commitment while you find out whether the enquiries are real and worth quoting.

That is exactly what the Trial Program is for. You see the enquiries land in your own area before either of us talks about anything longer term.

See how the trial works

How We Build Your Roofing Lead System

Roofer lead generation, done for you. Nothing to manage, nothing to learn, nothing to log into. We build the system, we run it, the enquiries turn up on your phone. The whole thing is delivered through our Lead Launch Program.

  1. We Split The Emergencies From The Projects

    Leaks and storm damage need to be found the minute someone starts searching. Restorations and re-roofs need to be there while somebody takes their time deciding. We build for both instead of treating every roofing search the same.

  2. We Put Your Business In Front Of Them

    We build the pages, the offer and the enquiry forms, then do the work to put your business where people go looking for a roofer. You never touch a campaign, a dashboard or a bid.

  3. The Enquiries Land With You Alone

    Every enquiry hits your phone and your inbox the moment it is submitted, tagged with what kind of job it is. You ring, you quote, you get up there. No portal, no credits, no other roofer pricing the same leak.

Want The Roofing Enquiries In Your Area Coming To You?

Tell us where you work and what roof work you take on. We will check whether the spot is still open and what the demand around you actually looks like.

Why These Are Not Directory Leads

If you have bought enquiries off one of the big platforms, you already know the model. You pay for the lead, three or four others get sent the same roof, and a job that should have been about workmanship turns into whoever rings back cheapest. What we do is a different arrangement, and we have written more on how a lead generation service differs from a marketing agency.

  • Who receives the enquiry

    Shared lead platforms

    The same roof sold to three or four roofers

    The Lead Gen Lab

    Only your business, every time

  • What you compete on

    Shared lead platforms

    Who answers first and who drops their price

    The Lead Gen Lab

    Your workmanship, your warranty and your quote

  • What you pay for

    Shared lead platforms

    Every enquiry, tyre kickers and wrong numbers included

    The Lead Gen Lab

    An arrangement worked out around what a lead is genuinely worth to you, and settled after the trial rather than before it

  • What kind of jobs turn up

    Shared lead platforms

    Whatever the platform pushes at you that day

    The Lead Gen Lab

    The roof work and the suburbs you tell us you want

  • Who owns the visibility

    Shared lead platforms

    The platform, always

    The Lead Gen Lab

    Built around your business and your service area

  • Getting started

    Shared lead platforms

    Credit packs and rolling subscriptions

    The Lead Gen Lab

    A $300 one-time trial with guaranteed leads and no lock-in

Who This Works For, And Who It Does Not

Better you find this out now than three weeks in. Exclusive roofing lead generation suits some businesses very well and is plainly wrong for others, so here is both sides of it.

This works well if

  • You can answer the phone, or get someone to, when a leak enquiry lands outside business hours.
  • You have the crew and the gear to take on more roofs without the quality slipping.
  • You want the enquiry to be yours alone rather than one of four quotes on the same roof.
  • You are happy taking repairs as well as restorations, because both will come through.
  • You want enquiries arriving in the quiet weather, not only in the fortnight after a storm.

It is probably not for you if

  • You need jobs by Friday. This is built to keep producing month after month, and that takes a run-up.
  • You want to run the campaigns yourself. We build and run the whole system, you just take the calls.
  • You will only look at full replacements and will not quote a leak or a gutter.
  • Another roofer already holds your area. We only take one per market and we will tell you straight away.
  • There is genuinely no search demand where you work. We check that first either way.

Not sure where you sit on that? Tell us where you work and what roof work you take on and we will give you a straight answer. If it is not a fit we will say so, and the Trial Program exists so you find that out cheaply rather than expensively.

We Generate Roofing Leads Australia-Wide

Wherever you are based, we can work there. We run roofing lead generation right across Australia and we only take on one roofing business per area, so the enquiries in a market are never split between two of our clients. These are the areas we are already set up in.

Australia wide

Not seeing your area? That is fine. We work Australia-wide, so wherever you climb, if there is search demand for roofing there is a good chance we can make it work. Tell us your area and we will check it for you.

Roofing Lead Generation Questions

Yes. Every enquiry the system generates goes to your business and nowhere else. We do not sell shared leads and we do not send the same roof to four roofers, so you are never racing somebody to the phone on a job you were both sold.

That is exactly what we build the form to do. The enquiry can arrive tagged with the type of work, how urgent it is and whether there is water coming in right now, so you know before you ring back whether to drop what you are doing or book it in for next week. If you would rather only receive the urgent ones during certain hours, we can set the targeting up around that too.

If you want it. Search demand for storm damage arrives in bursts after a big blow and drops away again quickly, so it is worth being visible before the weather turns rather than after. We can also add a field asking whether the customer is going through an insurer, so you know what you are walking into. If you would rather stay out of insurance work altogether, we leave that traffic alone.

It depends on your area, how far you travel and what work you take on, and roofing demand also moves with the weather in a way most trades do not. Any fixed monthly number would be a guess. That is what the Trial Program is for: you see real enquiry flow in your own market before you commit to anything longer.

Yes. If you would rather not quote single tile repairs, or you only want restorations and re-roofs, or you want to stay off two storey work, we build the targeting and the form around that. Same with suburbs, so you are not driving forty minutes to look at a downpipe.

Not instantly, because we are building something that keeps working rather than renting clicks that stop the day you stop paying. Most clients start seeing enquiries within the first stretch of the Trial Program. Our guide to lead generation strategies for tradies explains the trade-off properly.

The Trial Program is a $300 one-time setup fee with guaranteed leads, no lock-in contract and no hidden costs. You get to see genuine exclusive enquiries land in your business before either of us talks about anything longer term.

Ready For Roofing Leads That Are Only Yours?

Tell us where you work and what roof work you take on. We will check the demand for roofing leads in your area and whether the spot is still open.

If it stacks up, we will get the Lead Launch Program underway and start sending you exclusive enquiries. If it does not, we will tell you that instead. Either way, get in touch and we will look at it properly.

  • We check the demand and the competition in your suburbs before we take you on
  • One roofing business per area, so your enquiries are never split
  • $300 one-time trial with guaranteed leads, no lock-in contract
  • Every enquiry sent straight to your phone and inbox, exclusively

Would rather just talk it through?

1300 684 885
Call NowEnquire Now