Earthworks Leads
5.0Lead Generation For Earthworks Contractors
Plenty of the people searching for a machine are not homeowners at all. They are builders, plumbers, landscapers and developers who need someone on site by a certain date and are working through whoever they can find. We build the lead generation system that puts your business in front of both sides of that, and every enquiry it produces is yours alone.
Exclusive leads for earthworks and excavation businesses. No shared enquiries. No lock-in contracts.
100%
exclusive enquiries, sent to your business alone
4-6
leads guaranteed during the trial program
$300
one-time trial setup, no lock-in contract
The Earthworks We Generate Leads For
Earthworks enquiries arrive from two directions. A homeowner describing a sloping backyard in plain words, and a builder or trade who already knows the volume, the machine and the date they need it there. Different searches, different forms, so we build for both and weight it however you want.
Site Cuts And Pad Preparation
Cutting and levelling for a house slab, shed or granny flat. Usually searched by a builder or an owner-builder who is already working to a set date.
Bulk Excavation And Earthmoving
Larger volume digs and cart-away on residential and commercial sites. The form can be set to arrive with the volume and the spoil plan already stated.
Trenching And Service Runs
Trenches for drainage, power, water and sewer. Often searched by another trade who needs the machine on site before their own crew can start.
Retaining Wall Excavation
Batter cuts and benching behind new retaining walls. Regularly searched alongside landscaping, so we can set the form up to catch the wider scope.
Driveway And Access Preparation
Digging out and preparing the base for a new driveway or crossover. A residential search that often runs at the same time as someone looking for a concreter.
Land Clearing And Levelling
Clearing scrub, stumps and rubbish, then levelling the block. A rural and semi-rural search pattern worth targeting on its own rather than folding into the rest.
You Decide What An Earthworks Lead Contains
Two things tend to decide whether a job is yours before anything else does: whether your machine fits through the access, and whether the person enquiring is running a site or describing their backyard. Neither of them shows up in a name and a mobile number.
So we build the form around them. Access width, who is enquiring, whether the spoil is going or staying, whatever you need to know before you commit a machine and a float to a day. If you would rather ask less and sort the rest out on the phone, we build it that way instead. It is your form.
- Sent through the moment it lands, so you can look at the access before somebody else books the week
- Delivered only to your business, never passed on to the other earthworks contractors in your area
- Filtered to the suburbs, site types and job sizes you want, and changed the moment your fleet changes
Your enquiry form
Yours only- Name and mobile
- Direct contact, not a masked number
- Who is enquiring
- Homeowner, builder, another trade or a developer
- Site address
- So you can price the float and the travel before you call
- Type of work
- Site cut, bulk dig, trenching, clearing or driveway prep
- Site access
- Gate or side access width, slope, overhead lines and verge
- Approximate size
- Area, depth or volume, in whatever terms they have
- Spoil
- Carted away, stockpiled on site, or not decided yet
- Site readiness
- Ready now, waiting on approvals, or waiting on another trade
- Job notes
- Free text for services, rock, trees and anything unusual
Examples of what we can ask for. The form is built per business, so we add the fields you want and leave out the ones you do not.
What One Earthworks Lead Is Actually Worth
Earthworks sits in an awkward spot for this sort of sum, because a single enquiry can turn into more than one job on the same site and that never shows up in a per-lead figure. Use your own numbers below. Ours are round numbers to show the shape of it, nothing more.
Your average earthworks job
Say $9,000
A site cut, or a day or two of machine work with cart-away. Use your own average across the jobs you actually take.
Your quote-to-job rate
Say 1 in 3
Put in your own figure, and use the rate you get on jobs where you have seen the access rather than the ones priced blind.
So each lead is worth
About $3,000
Before a cent of advertising, and before anything else that follows on from the same site.
That is the number worth holding up against what a shared enquiry costs you, rather than the price of the lead on its own. Our calculator runs the same sum on your figures in about thirty seconds.
Lead Value CalculatorThe Risk Sits With Us First
You are not being asked to take this on faith. Before there is any ongoing arrangement, this is what we are putting up and what you are not.
Leads Guaranteed, Not Promised
The trial comes with a guaranteed number of exclusive enquiries. If they do not arrive, that is on us to fix rather than on you to wear.
One Earthworks Business Per Area
We take on a single contractor in a market. That is the reason the enquiries are never split, and the reason we check whether your area is open before either of us spends more time on it.
$300, And Nothing Locked In
A one-time trial setup, no contract and no ongoing commitment while you work out whether the enquiries are real and worth putting a machine on.
The Trial Program exists so you can see the enquiries turning up in your own area before either of us commits to anything longer term.
See how the trial worksHow We Build Your Earthworks Lead System
Excavation and earthworks lead generation, done for you. Nothing to manage, nothing to learn and nothing to log into. We build the system, we run it, and the enquiries land with you. It is all delivered through our Lead Launch Program.
We Work Out Who Is Actually Searching
Builders and trades chasing a machine behave nothing like a homeowner with a sloping block. We look at what is being searched around you and build for the mix you want, not the mix a template assumes.
We Get Your Machines In Front Of Them
We build the pages, the offer and the enquiry forms, then do the work that puts your business where people go looking for an excavator. You never touch a campaign or a dashboard.
The Enquiries Come Straight To You
Every one lands on your phone and in your inbox with the access details you asked for. No portal, no credits, no other contractor pricing the same dig.
Want The Earthworks Enquiries In Your Area Coming To You?
Tell us where you work and what your machines are set up for. We will check whether the spot is still open and what the demand actually looks like there.
Why These Are Not Directory Leads
Shared platforms sell the same dig to whoever buys the credit, and they rarely ask a single question about access, so what turns up may not suit your machines at all. This is a different arrangement, and we have written more on how a lead generation service differs from a marketing agency.
Who receives the enquiry
Shared lead platformsThe same dig sold to three or four contractors
The Lead Gen LabOnly your business, every time
What is in the enquiry
Shared lead platformsA name, a suburb and a line of description
The Lead Gen LabAccess, site type and whatever else you told us you need
What you compete on
Shared lead platformsWho rings first and who drops their day rate
The Lead Gen LabYour gear, your availability and your quote
What you pay for
Shared lead platformsEvery enquiry, access problems and all
The Lead Gen LabAn arrangement built around what a lead is actually worth to you, worked out after the trial rather than before it
Job types you receive
Shared lead platformsWhatever the platform pushes at you that week
The Lead Gen LabThe site types, suburbs and job sizes you choose
Who owns the visibility
Shared lead platformsThe platform, always
The Lead Gen LabBuilt around your business and your service area
Getting started
Shared lead platformsCredit packs and ongoing subscriptions
The Lead Gen LabA $300 one-time trial with guaranteed leads and no lock-in
Who This Works For, And Who It Does Not
Better you find out now than three weeks in. Exclusive earthworks lead generation suits some businesses very well and is the wrong call for others, so here is both sides of it.
This works well if
- You have machines and operators free for work you did not have booked.
- You can get out and look at the access quickly once an enquiry lands.
- You want the enquiry to be yours alone rather than one of four contractors on the same dig.
- You are happy taking work from builders and trades as well as homeowners, because both will come through.
- You want enquiries turning up between contracts, not only when a builder remembers your number.
It is probably not for you if
- You need the machines busy next week. This is built to rank, and ranking takes a run-up.
- You want to run the campaigns yourself. We build and run the whole system, you just take the calls.
- You only want one kind of customer. A good share of what arrives will be from other trades, not homeowners.
- Another earthworks business already has your area. We only take one per market and we will say so.
- There is genuinely no search demand where you work. We check that first, either way.
Not sure where you land on that? Tell us where you work and what your machines suit and we will give you a straight answer. If it is not a fit we will say so, the Trial Program exists so you find that out cheaply rather than expensively, and you can always ask us first.
We Generate Earthworks Leads Australia-Wide
It does not matter where you are based. We run earthworks lead generation right across Australia, and we take on one earthworks business per area so the enquiries in a market are never split. These are the areas we are already set up in.
Your area is not on the list? Not a problem. We work Australia-wide, so wherever your machines travel, if there is demand for earthworks there is a good chance we can make it work. Tell us your area and we will check it.
Earthworks Lead Generation Questions
Yes. Every enquiry the system produces goes to your business and nowhere else. We do not sell shared leads or send the same dig to four contractors, so you are never racing anyone to the phone on a job you were both handed.
Both, and the split is one of the things we set deliberately rather than leave to chance. Homeowners search in plain language, builders and trades search for the machine and the job by name, and the two need different pages and different questions. Tell us which side you want more of and we weight it that way, then adjust once we can see what your market is actually producing.
Yes, and it is usually the first thing we would suggest asking. Access width, slope, overhead lines, whether a float can get near the block, whatever your smallest machine needs to know. Keep in mind that every extra question costs you a few people who give up halfway, so we start with the ones that genuinely change your answer and refine it from there.
Yes. If you do not want small backyard jobs, or you only want work inside a certain radius, or you would rather stay off tight residential blocks, we build the targeting and the form around that. It works the same way for every trade we run this for, and you can see the full list of industries if you want a sense of how specific it gets.
It depends on your area, how far your machines travel and the work you take on, and earthworks demand moves with the weather and with how much building is happening around you. A fixed monthly figure would be a guess, which is exactly what the Trial Program is for: you see the real enquiry flow in your own market first.
Not instantly, because we are building something that ranks rather than renting clicks. Most clients start seeing enquiries within the first stretch of the Trial Program. The trade-off is that once it works it keeps working, instead of stopping the moment an ad budget runs out. Our guide to lead generation strategies for tradies explains why we build it this way.
The Trial Program is a $300 one-time setup fee with guaranteed leads, no lock-in contract and no hidden costs. You see genuine exclusive enquiries land in your business before either of us talks about anything longer term.
Ready For Earthworks Leads That Are Only Yours?
Tell us where your machines work and what they are set up for. We will check the demand for earthworks leads in your area and whether the spot is still open.
If it is a fit we will get the Lead Launch Program underway and start sending you exclusive enquiries with the access detail already attached.
- We check the demand and the competition in your suburbs before we take you on
- One earthworks business per area, so your enquiries are never split
- $300 one-time trial with guaranteed leads, no lock-in contract
- Every enquiry sent straight to your phone and inbox, exclusively
Would rather just talk it through?
1300 684 885