Builder Leads
5.0Lead Generation For Builders
Someone searching for a builder today may be months away from signing anything, and the enquiry that lands is the very front of that conversation. We build the lead generation system that puts your business in front of them at the point they start looking, and we set the enquiry up so you can tell early on who is genuinely ready. Every one of those enquiries goes to you and nobody else.
Exclusive leads for building companies. No shared enquiries. No lock-in contracts.
100%
exclusive enquiries, sent to your business alone
4-6
leads guaranteed during the trial program
$300
one-time trial setup, no lock-in contract
The Building Work We Generate Leads For
An extension, a granny flat and a knockdown rebuild are not one audience. They are searched with different words, they arrive at different stages of planning, and the person behind each one wants something different from the first phone call. We target the ones you want to be quoting.
Home Extensions And Additions
Second storeys, rear extensions and extra rooms on an existing home. Searched by people who already own the block, which is a useful thing to know before you ring back.
Major Renovations
Whole-home renovations and structural reworks rather than a cosmetic tidy-up. The form can be set to separate the two before anything reaches you.
New Home Builds
Custom and single dwelling builds on an owned or purchased block. A long search, and one where asking about the block and the plans up front changes what lands.
Granny Flats And Secondary Dwellings
Ancillary dwellings, studios and backyard rentals. People search for these by name, so they are straightforward to be found for.
Knockdown Rebuilds
Demolish and rebuild on a block someone already owns. A search term in its own right, and worth targeting separately from new builds.
Commercial Fitouts
Shop, office and hospitality fitouts. A completely different enquiry to residential work, so we run it as its own stream if you want it at all.
You Decide What A Builder Lead Contains
A building enquiry can be someone with approved plans and finance sorted, or someone who has just started daydreaming about a second storey. On the way in, both look like a name and a mobile number.
That gap is the part we can do something about. We build the enquiry form around whatever you need to see before you give someone an hour of your day, and if it turns out we are asking too much and people are dropping out halfway, we cut it back. It is your form, not a template we drop on every site.
- Sent through the moment it lands, so you are in early rather than fourth in line
- Delivered only to your business, never sold on to the other builders in your area
- Filtered to the project types and suburbs you want, and reworked the moment your calendar fills up
Your enquiry form
Yours only- Name and mobile
- Direct contact, not a masked number
- Suburb and site address
- So you know the block before you pick up the phone
- Project type
- Extension, renovation, new build, granny flat or rebuild
- Stage of planning
- An idea, concept drawings, plans drawn, or approved
- Budget range
- A band rather than a figure, because people will answer a band
- Finance
- Pre-approval sorted, in progress, or not looked at yet
- Block status
- Owned outright, under offer, or still being looked for
- Timeframe
- Ready to start, later this year, or working out if it is possible
- Plans and photos
- Optional upload for drawings, sketches and site photos
Examples of what we can ask for. The form is built per business, so we add the fields you want and leave out the ones you do not.
What One Building Lead Is Actually Worth
This is the trade where a per-lead figure feels least intuitive, because the numbers on both sides of the sum are extreme. Put your own in below. We have used round numbers to show the shape of it, not to tell you what your business does.
Your average build value
Say $150,000
An extension or a substantial renovation. Use your own average across whatever mix of work you take on.
Your enquiry-to-contract rate
Say 1 in 10
Your figure matters more here than on any other page, because the two numbers pull hard in opposite directions.
So each lead is worth
About $15,000
Before a cent of advertising. At that size, what is in the enquiry is worth more to you than how many of them arrive.
Which is the whole argument for putting a proper form in front of people instead of collecting names. Our calculator runs the same sum against your own figures in about thirty seconds.
Lead Value CalculatorWhat We Put Up Before You Commit
A builder has more to lose than most from a bad marketing decision, and we would rather not ask you to take one on faith. Here is what sits on our side before anything ongoing is discussed.
Leads Guaranteed, Not Promised
The trial comes with a guaranteed number of exclusive enquiries. If they do not turn up, that is our problem to solve, not something you have already paid for.
One Builder Per Area
We take on a single building company in a market. That is why the enquiries are never split, and why the first thing we check is whether your area is even open.
$300, And Nothing Locked In
A one-time trial setup with no contract and no ongoing commitment, so you find out whether the enquiries are worth answering before anything longer term gets discussed.
That is the entire point of the Trial Program: you see what the enquiries in your own market look like before either of us talks about anything longer term.
See how the trial worksHow We Build Your Builder Lead System
Builder lead generation, done for you. Nothing to manage, nothing to learn and nothing to log into. We build the system, we run it, and the enquiries arrive already answering the questions you would otherwise have had to ask on the phone. It all runs through our Lead Launch Program.
We Agree What Counts As A Real Enquiry
Before a page gets built we settle on what has to be in an enquiry for it to be worth your time. Project type, stage, budget band, whatever your line is. That decision shapes everything after it.
We Get Your Business In Front Of Them
We build the pages, the offer and the enquiry forms, then do the work that puts your business where people go looking for a builder. You never touch a campaign or a dashboard.
The Enquiries Land With You Alone
Every one arrives on your phone and in your inbox with the detail you asked for attached. No portal, no credits, no other builder pricing the same extension.
Want The Building Enquiries In Your Area Coming To You?
Tell us where you build and the work you want more of. We will check whether the spot is still open and what the demand actually looks like there.
Why These Are Not Directory Leads
The big platforms sell the same enquiry to whoever will buy it, and a name costs the same whether the person has approved plans or a rough idea and a Pinterest board. This is a different arrangement, and we have written more on how a lead generation service differs from a marketing agency.
Who receives the enquiry
Shared lead platformsThe same project sold to three or four builders
The Lead Gen LabOnly your business, every time
What is in the enquiry
Shared lead platformsA name, a suburb and a one-line description
The Lead Gen LabThe stage, the budget band and whatever else you asked us to ask
What you compete on
Shared lead platformsWho rings first and who quotes lowest
The Lead Gen LabYour build quality, your process and your quote
What you pay for
Shared lead platformsEvery enquiry, including the ones that were never going to build
The Lead Gen LabAn arrangement built around what a lead is actually worth to you, agreed after the trial rather than before it
Project types you receive
Shared lead platformsWhatever the platform has to sell that week
The Lead Gen LabThe building work and suburbs you choose
Who owns the visibility
Shared lead platformsThe platform, always
The Lead Gen LabBuilt around your business and your service area
Getting started
Shared lead platformsCredit packs and ongoing subscriptions
The Lead Gen LabA $300 one-time trial with guaranteed leads and no lock-in
Who This Works For, And Who It Does Not
Better you find out now than three months in. Exclusive builder lead generation suits some companies very well and is the wrong call for others, so here is both sides of it.
This works well if
- You have room in the calendar for work that starts a few months out.
- You are willing to follow an enquiry up over weeks rather than expecting it to close on the first call.
- You want the enquiry to be yours alone rather than one of four builders pricing the same job.
- You would rather have fewer enquiries with real detail attached than a longer list of names.
- You are thinking in years rather than weeks, which is the only way this kind of thing works.
It is probably not for you if
- You need signed work by the end of the month. This is built to rank, and ranking takes a run-up.
- You want to run the campaigns yourself. We build and run the whole system, you just take the calls.
- You will not speak to anyone still at the planning stage. A share of the enquiries will be exactly that.
- Another builder already has your area. We only take one per market and we will tell you straight away.
- There is genuinely no search demand where you build. We check that first, either way.
Not sure where you sit on that? Tell us where you build and what you take on and we will give you a straight answer. If it is not a fit we will say so, the Trial Program exists so you find that out cheaply rather than expensively, and you are welcome to just ask us directly.
We Generate Builder Leads Australia-Wide
It does not matter where you build. We run builder lead generation right across Australia, and we take on one building company per area so the enquiries in a market are never split. These are the areas we are already set up in.
Your area is not on the list? Not a problem. We work Australia-wide, so wherever you build, if there is demand for a builder there is a good chance we can make it work. Tell us your area and we will check it.
Builder Lead Generation Questions
Yes. Every enquiry the system generates goes to your business and nowhere else. We do not sell shared leads or send the same extension to four builders, so you are never racing anyone to the phone on a job you were both handed.
That is what the form is for. We can ask for the planning stage, a budget band, whether finance has been looked at and whether they own the block, and set the whole thing up so someone who is only browsing does not end up on your phone. Ask for too much and fewer people finish the form, so where you draw that line is a decision we make with you and adjust once real enquiries start arriving.
If you want them to. Most builders we speak to prefer a range rather than a figure, because people will pick a band when they will not commit to a number. It is your call, and it is one of the first things we settle when we build the form.
Yes. If you want extensions and renovations but not new builds, or residential only and nothing commercial, or nothing under a certain value, we build around that. Same goes for suburbs, so you are not driving two hours to look at a job you did not want. You can see the range of trades we do this for if you want a sense of how far the filtering goes.
It depends on your area, how far you travel and what you take on, and enquiry numbers in building work move with the season and the wider market. A fixed monthly figure would be a guess. That is exactly what the Trial Program is for: you see the real enquiry flow in your own market before committing to anything longer.
Not instantly, because we are building something that ranks rather than renting clicks. Most clients start seeing enquiries within the first stretch of the Trial Program. The trade-off is that once it is working it keeps working, instead of stopping the moment an ad budget runs out. Our guide to lead generation strategies for tradies covers the reasoning.
The Trial Program is a $300 one-time setup fee with guaranteed leads, no lock-in contract and no hidden costs. You see genuine exclusive enquiries land in your business before either of us talks about anything longer term.
Ready For Building Leads That Are Only Yours?
Tell us where you build and the work you want more of. We will check the demand for builder leads in your area and whether the spot is still open.
If it is a fit we will get the Lead Launch Program underway and start sending you exclusive enquiries, set up to ask the questions you would have asked anyway.
- We check the demand and the competition in your suburbs before we take you on
- One building company per area, so your enquiries are never split
- $300 one-time trial with guaranteed leads, no lock-in contract
- Every enquiry sent straight to your phone and inbox, exclusively
Would rather just talk it through?
1300 684 885